“Editus on Tour” 2012 campaign
BWM
Mediasoft, the European leading e-commerce specialist and electronic
software distributor is pleased to announce the recent sponsorship of
the “Editus on Tour” campaign, a national-wide operation, offering the
2012 brand new edition of the printed directory all across Luxembourg. During
this campaign, BWM offered prizes consisting in software products from
its own distribution portfolio and other electronic devices like
smartphones, tablets and music players. There were offered more than 280
products of up to 15.000 euro in total. All the prizes were offered
through BWM’s software e-shop, www.acheter-telecharger.com, one of the main webstores of this kind from Luxembourg. The campaign lasted for 20 days, in 30 major places, distributing more than 120.000 printed directories. Editus is nowadays the national leader of printed directories from Luxembourg, being used by 90% of the population.
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